Project information

  • Brief: Inventing a festival from A to Z: A name, a concept, location, programming, audience and graphic universe.
  • Category: Branding
  • Project date: March 2021

Tendance Festival

During the COVID lockdowns, social networks (ex: Tiktok) made it possible to feel less isolated and more connected with the world. It will be a festival of music and dance that went viral on these networks social during the lockdowns, with DJs, challenges, classes, meet & greet... Those who have connected through the screens, will dance the choreographies together during this collective event, with music that shaped an era.

Selected visual elements: Movement, rhythm, layering, dynamism, sequences... The font is called "Movement" which is based on dance moves.